Today I found out that Deploy Solutions was recognized by SHRM as one of the Top 25 Places to Work in the country. Wanting to know what made them shine, I immediately went to their career website but my search for culture-coolness came up dry. There site isn’t bad, it just left me wanting to know more. What do they do that makes them great? What is it like inside their offices? What specifics got them on the list?
Think about this, you spend so much time and energy creating a great place to work, engaging your employees, and setting yourself apart from your competition via the culture but you don’t display it on your website where future employees are looking. Does this make any sense? No, but almost every company out there is making this mistake.
This isn’t in any way a dig on Deploy Solutions. They’re obviously awesome if they were recognized for this award in the first place.
If you have a great culture – show it off! I know that the people overseeing culture aren’t usually technical enough to build websites but there are college interns out there who would do it for free. Give the page BIG personality, add some video (which Deploy Solutions did have), talk about what makes you a premier employer. It’s okay to brag, you’ve worked hard to get where you are!
Some companies that do this really well:
Stew Leonards: Not the fanciest site but they’re a family owned grocery store and this page showcase who they are, what they stand for, and the culture they’ve built.
Zappo’s: Always a favorite of mine. Lets face it, they’ve built their entire company brand on their culture and they’re not afraid to brag about it.
Facebook: I should hope they do a good job promoting fun and culture. After all, that’s what Facebook is all about.
Lets be truthful here, part of why you work so hard to be a great place to work is so you can recruit the best talent in the world. Don’t stop with that win, make sure your future talent can see inside your company so you can reap the biggest benefit.