One of my favorite engagement moments was when I sat at the back of room crowded with our employees and observed their reactions as they listened to one of our customers rave about how much they loved working with us. The employees were excited, engaged, and pumped up because they saw the impact they make on a daily basis.
Doing this is a great way to increase employee engagement. Seeing a customer rave about how your product/services have positively impacted their business does the following:
•Boosts employee morale
•Allows employees to see the value in what they do every day
•Gives a face to your customers, thus encouraging employees to work harder to serve them
•Creates a connection between what your employees do everyday and the overall business objectives. It also helps your customers feel more of a connection to your business and your employees.
Do you have an example of when a customer was able to help increase engagement at your organization?