My friend Elizabeth was proudly telling me about a new client that her company won. She knew this new client would open doors for more business, bring in quite a bit of revenue, and make them more competitive to win bigger deals in the future. I asked Elizabeth how she found out about the big win and she said that she heard it from her office-mate who had heard it in the company kitchen.
I died a little inside at this because I knew that her company had missed a huge opportunity to boost morale, build camaraderie, and thank the entire company for their help with such a big win.
Where did they go wrong? With the delivery.
Once your company is big enough that you’re not all sitting in one office (aka, more than 5 people) it’s time for you to strategically time your delivery of big news. Make it an event. Make it an opportunity to create some suspense, rally everyone together, and build morale.
…And do it quickly.
Here’s my suggestion for how to get the most bang for your buck on big news:
- Once you know about it invite everyone to meet in 10 minutes, an hour, or the next morning for a quick company announcement. Don’t answer questions, just smile (so they don’t think ‘layoffs’) and tell them that they’ll find out at the meeting.
- If we have time, and the news is big enough, I like to buy some Champaign for the group but this isn’t necessary.
- Get everyone together, let them know you appreciate the hard work that each and every one of them has put into their job, announce the big win, and tell them how proud you are to have them on your team.
It’s so simple, yet over and over senior leadership feels they’re too busy to take the 20 minutes out of their day to do this. Unfortunately, they’re missing the chance to build morale in a big way for a small price.
As a small business owner, what are your biggest challenges in making these types of announcements?