Pieces of Flair?

I was sitting at my desk the other day, and for some reason I decided to take a look around and count the pieces of company swag in my office. Fifteen. Fifteen pieces in one office, and that’s not counting all the mugs and glasses and shirts I have at home. It made me wonder, is this the equivalent of my fifteen pieces of flair, or is there more to it?

I think the answer is simple- if I didn’t love working here, I wouldn’t be flying our colors. When you foster a culture that your employees are proud to be a part of, they’re going to be your best brand ambassadors. By the time new employees here are done with onboarding, they’ll have at least five or six pieces of branded swag. I think it’s more telling, though, that we can and do buy company gear from our in house store by the boatloads. We’re a passionate bunch, and it’s not unusual to see dozens of folks here walking around in Snagajob shirts every day. There’s no requirement here to do this- people love working here and are proud to be plastered with our logo.

Does the swag itself help to foster the culture of our company, or is the opposite true? Here, I think it’s both. Our swag is emblazoned not just with our logo, but our tagline, and it’s a reminder of what we’re all here to do. It’s fun, colorful, and eclectic… just like us.  It’s also well thought out, tasteful, and high-quality, and that’s one more reason people are excited to show it off.  And we don’t even encourage them to wear thirty-seven pieces.

What do you think? Is swag critical to a great corporate culture?


Editors Note: Candace Nicolls is the Principal Recruiter for Product, Engineering, and Marketing at Snagajob. When she’s not sourcing and interviewing, she’s baking for her coworkers or spreading the word about Snag through networking and community partnerships. Snagajob was awarded Entrepreneur Magazine’s Best Small Company to Work for in America in 2011.

About Marisa

Marisa Keegan is a leadership coach, trainer, and HR consultant for quickly growing organizations who are passionate about strengthening their employees, their brand, and their culture. She has helped lead the HR, culture, and engagement initiatives at two nationally recognized great places to work; Rackspace as Culture Maven and Modea as Talent Manger. She is an author at Fistful of Talent and Culture Fanatics. Marisa has her Masters in Industrial Organizational Psychology and currently lives with her husband and twin boys in Richmond, Virginia.
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2 Responses to Pieces of Flair?

  1. Jocelyn says:

    I agree! I’m currently contracted at CarMax and the full time employees have swag galore. Most days you see employees in the standard navy blue polos complete with CarMax logo. Perhaps additional ammunition as to why they have been a Fortune Magazines “top 100 company to work for” for 8 consecutive years!

  2. Ben Hubbard says:

    I’m not sure about this one. I like company swag as much as the next guy, and getting it always makes me feel good… I think it makes me feel valued, but I don’t know if “flying the flag” is why I like it… though it may be a factor. Interesting view here, as always. Thanks for writing Marisa!

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