I was sitting at my desk the other day, and for some reason I decided to take a look around and count the pieces of company swag in my office. Fifteen. Fifteen pieces in one office, and that’s not counting all the mugs and glasses and shirts I have at home. It made me wonder, is this the equivalent of my fifteen pieces of flair, or is there more to it?
I think the answer is simple- if I didn’t love working here, I wouldn’t be flying our colors. When you foster a culture that your employees are proud to be a part of, they’re going to be your best brand ambassadors. By the time new employees here are done with onboarding, they’ll have at least five or six pieces of branded swag. I think it’s more telling, though, that we can and do buy company gear from our in house store by the boatloads. We’re a passionate bunch, and it’s not unusual to see dozens of folks here walking around in Snagajob shirts every day. There’s no requirement here to do this- people love working here and are proud to be plastered with our logo.
Does the swag itself help to foster the culture of our company, or is the opposite true? Here, I think it’s both. Our swag is emblazoned not just with our logo, but our tagline, and it’s a reminder of what we’re all here to do. It’s fun, colorful, and eclectic… just like us. It’s also well thought out, tasteful, and high-quality, and that’s one more reason people are excited to show it off. And we don’t even encourage them to wear thirty-seven pieces.
What do you think? Is swag critical to a great corporate culture?
Editors Note: Candace Nicolls is the Principal Recruiter for Product, Engineering, and Marketing at Snagajob. When she’s not sourcing and interviewing, she’s baking for her coworkers or spreading the word about Snag through networking and community partnerships. Snagajob was awarded Entrepreneur Magazine’s Best Small Company to Work for in America in 2011.