Create Alignment With a Good Story

I once put some serious thought into quitting my day job and becoming a professional storyteller. I’d won a few storytelling competitions, had been ‘scouted’ by a pro, and had thought through the details of traveling the country and slathering it on thick at festivals every weekend. It all seemed like a good idea until…well…it wasn’t.

It turns out I like the business world too much to walk away but I’ve always been drawn to a good story and the power it has over people.

As business leaders it’s easy to snuff our noses at the idea of using storytelling in the workplace but we simply don’t use it enough.

Take, for example, the power a company has when it can rally every single employee around the history of the organization, around the mission, value, purpose, and future goals. The best companies in the world are successful at achieving this level of alignment because they have a strong, passionate, vivid story that they tell over, and over, and over again until employees feel it, embrace it, and live it.

If your company doesn’t have a story that every.single.one of your employees knows by heart then you’re missing a huge opportunity to build alignment, passion, and engagement.

If you need help creating your story I happen to know a certain washed-up-almost-went-pro-but-changed-her-mind someone who can help you out. Just email my agent…well, okay, just email me.

Marisa is a leadership coach, management trainer, and motivational speaker on all things Culture and Engagement.  She has helped lead the culture and engagement initiatives at two nationally recognized great places to work; Rackspace as Culture Maven and Modea as Talent Manger. Today Marisa consults, coaches, and leads seminars for organizations looking to increase productivity by focusing on management training and employee engagement.

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About Marisa

Marisa Keegan is a leadership coach, trainer, and HR consultant for quickly growing organizations who are passionate about strengthening their employees, their brand, and their culture. She has helped lead the HR, culture, and engagement initiatives at two nationally recognized great places to work; Rackspace as Culture Maven and Modea as Talent Manger. She is an author at Fistful of Talent and Culture Fanatics. Marisa has her Masters in Industrial Organizational Psychology and currently lives with her husband and twin boys in Richmond, Virginia.
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One Response to Create Alignment With a Good Story

  1. Pingback: Lazy Bosses Are Awesome |

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